THE FIELD GUIDE

Learn the business behind the data.

A practical handbook for the questions that come before the deal. Start at the beginning, or go straight to what you need.

Getting started

How to sell data: from a raw dataset to your first deal

A practical guide to selling a dataset: establish your rights, choose a buyer use case, prepare a sample, price the license, and run a paid pilot.

Getting started

How to start a data brokerage business

Choose a brokerage model, validate a niche, negotiate supplier permissions, qualify buyers, and build a repeatable data brokerage operation.

Selling data

How to find buyers for your dataset

Map your data to buyer teams, distinguish marketplaces from buyers, qualify demand, and write an evidence-led data sales pitch.

Selling data

How to sell data to AI companies

Understand AI data buying: training, evaluation, licensed content, enterprise workflows, and the evidence an AI data partner needs.

Selling data

How to price a dataset and structure a data deal

Compare dataset pricing models, calculate contribution, define license scope, and use a paid pilot to test willingness to pay.

Selling data

How to package a dataset buyers can evaluate

Prepare a dataset card, field dictionary, representative sample, quality report, and versioned delivery manifest for a commercial data product.

Rights & privacy

Data licensing: the terms to settle before a deal

A practical issue checklist for data licenses: permitted uses, training rights, redistribution, exclusivity, updates, deletion, warranties, and payment.

Buying data

A buyer’s checklist for data due diligence

Evaluate a data vendor’s provenance, rights, coverage, quality, delivery, privacy controls, and commercial fit before buying a dataset.

Rights & privacy

Anonymizing data before a commercial release

Understand anonymisation, pseudonymisation, contextual identifiers, release review, and why removing names does not establish that a dataset is safe to sell.

Rights & privacy

Data broker laws: scope the rules before you sell

A starting checklist for data brokerage compliance, including jurisdiction, personal information, California DROP, EU privacy duties, and contractual rights.

Buying data

How to run a paid data pilot that leads to a decision

Design a data evaluation with a clear use case, sample, acceptance criteria, license scope, timeline, payment, and go/no-go decision.

Selling data

Selling alternative data: what research buyers need

Prepare alternative data for research buyers with point-in-time history, source methodology, coverage, revision records, and a testable evaluation.

Selling data

Direct sales, licensing partners, or data marketplaces?

Choose a data sales channel by comparing customer ownership, exclusivity, channel fees, delivery work, and the evidence of real demand.

Buying data

How to compare data vendors and dataset offers

Compare datasets using task fit, coverage, timestamps, rights, quality, delivery, and total cost. Build a useful shortlist without relying on brand rankings.

Original practical guidance with linked sources. Legal topics are issue checklists, not legal advice. How this handbook is made